Serum: the secret ingredient to a perfect skin

Do I have to use a serum? Yes. Serums will quickly become your go-to skincare product as it is made specifically to combat skin problems. Serum is a water-based product which is suitable for all skin types and, considering how light it is, will penetrate into your skin quickly.  Because of the many varieties that serum come in, you can customize accordingly to help you fight anti aging, pigmentation, wrinkles and more.

According to Ni'Kita Wilson,  a cosmetic chemist and vice president of research and innovation at Englewood Labs

“Serums contain the most potent dose of anti-aging ingredients --antioxidants, peptides, and skin brighteners such as kojic acid -- you can find in nonprescription products. They're the true workhorses of any product line”

When you are looking to purchase a serum, consider the following guidelines to understand the effects and benefits before making a choice. Serums are customized based on your skin’s need and condition.

Type  Benefits
Antioxidant Rich with Vitamin C, Serums with antioxidants will help you prevent pigmentation, uneven skin tone, and sunspots, while helping you protect against UV radiation. It also helps you reduce the depth of your facial wrinkles.
Peptides This is the key to helping you look younger as it will boost collagen and elastic production, which will in turn restore firmness in your skin.
Retinol Known to help you accelerate cellular renewal, Retinol will make your skin appear luminous and smooth. This one should be applied sparingly as it does have the tendency to irritate the skin if you go overboard.
Growth Factor Growth Factor Serum contains a higher concentrate of Epidermal Growth Factor.  The additional antioxidants and essential oils boost up the nutrient support. Growth Factor Serum expedites healthy tissue regrowth and balances moisture content for drier skin types, while protecting from free-radical damage. The ingredients varies depending on the type of brand.
Alpha & Beta Hydroxyl Acids

These are acids used in chemical peels which works as an exfoliate.  Generally, the over-the-counter products will have less than 10% concentration of these.

The difference between the alpha and beta is that the alpha hydroxyl acids are water soluble while the beta hydroxyl acids are oil soluble. This means that beta hydroxy acid is able to penetrate into the pore and exfoliate the dead skin cells that are built up inside. As such, Beta hydroxyl acids are best for oily skin while alpha hydroxyl acids are best for normal skin.

For alpha Hydroxyl acids, using the serum combined with moisturizer will be the best combination of use. Use these sparingly into your skincare routine. It is best used when you feel like your skin is a bit dull.
Unique Botanicals Maple Sap, oat sugar, hibiscus, and tea tree are just some of the common ingredients found in the botanical variety of serums. Their benefits will vary depending on the type of botanical ingredient, but are often sought after because of their natural, and often, organic components.  

To apply serum, simply add two to three drops of serum onto your hand and dab.  After washing your face dab the serum on your face, don’t rub it, and allow it time to dry and fully penetrate your skin. After that, you can apply a moisturizer and makeup as it will not counteract with the face serum. If you have dry skin, you should wait 15 minutes as if it the serum penetrates too fast int your skin, it will cause irritation.

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